We Are Boston

The New England Acura Dealers Association sponsored the Boston Marathon as an act of community engagement and outreach. The Boston Athletic Association chose N.E.A.D.A. to sponsor the race due to the “Great Cars. Great Cause.” campaign. This was a project that I worked with them to create in their goal to donate a million dollars to Boston Children’s Hospital. For the marathon, I wanted to show their connection to the heart of Boston, and the phrase “We Are Boston” was born. The association’s sponsorship showed its continued support for the people of Boson. The project not only entailed the creation of promotional assets but the preparation for their presence at the event itself. It was a great opportunity to be involved in planning a community outreach venture for such an event.