Mitsubishi 2022 Launch

Mitsubishi’s Motors North America vehicle launch campaign was built to drive vehicle-specific knowledge to car buyers. The campaign was launched in all dealerships across the nation. It was designed to direct prospective customers to the interactive owner handbook highlighting knowledge of their vehicle of interest. More in-depth knowledge goes a long way when determining which car to buy. Connecting to customers through an interactive experience with the brand was relevant to the times as customers were making their way back into the public.